Free PaperSpecs Webinar: Designing Labels

News – For Immediate Release

Free PaperSpecs Webinar
Designing Labels: Tips that’ll Stick with You
Thursday, August 11, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by Neenah Paper, award-winning designer David Cole, owner of David Cole Creative, will share his best tips and tricks for designing labels that convey brands and sell products.

Palo Alto, California – September 11, 2014 – Excite the consumer. Spark the imagination of the potential buyer. Elevate a product to an experience. Convey pride of craftsmanship. Light up the display shelf. This is what a successful label does for its brand.

How can you design a label that accomplishes all of this? David Cole, award-winning packaging designer, illustrator, owner of David Cole Creative, and guest speaker at PaperSpecs next free webinar – Designing Labels: Tips that’ll Stick with You, will show you how he does it.

“David has built a reputation as an expert in packaging design,” said Sabine Lenz, founder of PaperSpecs. “While our webinar will focus on labels, David has tackled everything from procuring glass molds for a unique whiskey bottle to digital 3D prototyping a carton for maple syrup.”

Designing Labels: Tips that’ll Stick with You
Thursday, September 11, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

Guest Speakers
Known for his attention to detail and form and his love of lettering and illustration, Cole prides himself on the fact that he has researched label materials extensively and refuses to compromise on the best choice for the project.

“I’ve worked with a lot of label printers, going back over 13 years or so. Some of them are competent; some of them are not. Some of them are helpful, some of them are not,” says Cole, “but they ALL push back when I specify any interesting papers or processes.”

Webinar Highlights
During the hour, Cole will reveal lessons he’s learned from both triumphs and mistakes, show examples of his award-winning work, and share his tips and tricks for label design and production. Highlights include:

Creative Material Options: paper, natural fiber, synthetic films, and more
From Roll Stock to Digital Presses: crucial elements of label design and production
Real-world Considerations: standing up to moisture, freezers, coolers, shipping, and shelves
Alternatives to Labels: exploring screen printing and shrink sleeves
Achieving Your Vision: How to get the most out of your label printer

Who Should Attend
Designing Labels: Tips that’ll Stick with You will be of interest and benefit to designers and marketing professionals wanting to know how to successfully design and produce product labels.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Neenah Packaging and Label Solutions, Designing Labels: Tips that’ll Stick with You is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at
www.paperspecs.com/webinar.

About David ColeDavid Cole is a freelance graphic designer with 13 years of design and branding experience. He specializes in retail food and beverage packaging and related disciplines that support that effort. Cole partners primarily with distilleries, specialty foods makers, confectioners, bakers, brewers, wine makers, coffee roasters, cosmetics makers, premium retail goods, chefs, and restauranteurs. David Cole Creative is located in Seattle, Washington. The studio works with clients worldwide: Amber Waves Distilling, Barrelhead Foods, Boudreau’s Bitters, Caffè Lusso Coffee Roasters, Chateau Ste. Michelle Winery, Canon Whiskey & Bitters Emporium, Coffee Bean & Tea Leaf, Dolcetta Artisan Sweets, EMP Museum, E. & J. Gallo, Julep Cosmetics, Luxco (Lord Calvert, Everclear), Modernist Cuisine, Beam Global (Maker’s Mark), Spring Canyon Hops, Starbucks Coffee, The Wine Group, Thackeray Place Soap, and Woodinville Whiskey Company.

About Neenah Packaging and Label SolutionsFor more than 135 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium print collateral, digital printing and packaging solutions. The Neenah signature portfolio includes market-leading brands such as CLASSIC®, ENVIRONMENT® as well as ESTATE LABEL®, BELLA® LABEL and NEENAH® Folding Board Papers. The company also produces envelopes in thousands of unique styles. As a leading manufacturer of fine wine, craft beer and distilled spirits labels as well as premium packaging components, Neenah’s vision is to add value to any premium package a consumer touches. Neenah is committed to developing relevant mobile and online technologies including the new Neenah Cabinet™ for Desktop OS X, iPad, iPhone and Android. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website: http://www.paperspecs.com.

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