The Power of Storytelling

News – For Immediate Release

Free PaperSpecs Webinar
The Power of Storytelling: Adding Heart to Print Design
Thursday, September 28, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar, discover how storytelling can make print designs more meaningful and memorable.

Palo Alto, California – September 12, 2017 – Storytelling is one of the most powerful communication vehicles known to man. When effective storytelling is combined with print design, it leaves its audience inspired, motivated and moved to take action. While we are all storytellers, it takes special skills to be storybuilders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it.

Learn and master the skills needed to craft powerful stories by attending an information-packed webinar featuring Stefan Mumaw, the director of creative strategy at Kansas City’s well-known story shop Hint. Mumaw will use real-world examples to show how print design, combined with storytelling, can build an emotional bridge between brand and consumer.

“Storytelling is at the heart of any effective design,” says Sabine Lenz, founder of PaperSpecs.com. “Mumaw is a master storyteller who can give designers expert tips on finding their unique storytelling voice.”

If you’re ready to take your storytelling skills to the next level, this is one webinar you don’t want to miss. But we have to warn you: Bring a few tissues. Story has a knack for producing both tears of laughter and empathy and Mumaw will use both to show just how powerful story can be.

The Power of Storytelling: Adding Heart to Print Design
Thursday, September 28, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speaker
Through years of storytelling experience, Stefan Mumaw has become convinced of one thing: It’s not enough to simply communicate information. We must make someone feel something. Storytelling is the technique that allows us to achieve that goal.

During this webinar, attendees will learn:

How traditional advertising differs from story.
The many ways that design can enhance a story’s impact.
The key ingredients found in any effective story.
The strategies to building brand stories that are worth sharing.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Domtar, The Power of Storytelling: Adding Heart to Print Design is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.

About Stefan Mumaw
Stefan Mumaw is the Director of Creative Strategy at Hint, a Kansas City creative content & experience design shop. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.

About Domtar
On the surface, Domtar makes paper. But beyond that, we ask, “What’s possible?” The result is much more than a collection of paper products—it’s a response to what’s happening in our society.

Blueline by Domtar is an omni-channel campaign dedicated to delivering the value of print and paper to printers, creatives and marketers in a fashion that’s relevant to how they use our products every day. From inspiration to thought-leading interviews, to tactile how-tos, Blueline By Domtar is a resource for innovative ideas, perspectives and possibilities.

And once you’re ready to create that outstanding printed piece, trust Domtar’s Cougar, Lynx, Husky and EarthChoice brands. Our top quality paper brands are the perfect vehicle to reinforce your brand, carry your message and spotlight your creativity.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

You can also connect with PaperSpecs on Facebook, Twitter and Pinterest.