Webinar: Designing Premium Packaging

News – For Immediate Release

Free PaperSpecs Webinar
Designing Premium Packaging
Thursday, April 2, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

Gregg Lukasiewicz, acclaimed packaging designer, shares his tips and experiences from the world of premium packaging design in PaperSpecs’s upcoming free webinar sponsored by Neenah Paper.

Palo Alto, California – March 17, 2015 – In an instant, all the elements of packaging design – paper, typography, palette, shape, functionality – must come together to tell the story of a brand and to convey the character of the product that lies inside.

During Designing Premium Packaging, the next free PaperSpecs webinar sponsored by Neenah Paper, Gregg Lukasiewicz, award-winning designer and head of Lukasiewicz Design, will show creatives the truth behind designing premium packaging with an emphasis on box wraps and how they can use his hands-on tips to create impactful packaging designs for their clients.

Designing Premium Packaging
Thursday, April 2, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

“From soup and socks to diamonds and perfume, packaging design has become critically important in forging a connection between a product and the person who buys it,” says Sabine Lenz, founder of PaperSpecs.com. “It’s essential that designers working in this niche have an insight into what makes a great package.”

There’s so much vying for our attention today. Whether the product is on a shelf in the store or on the landing page of a website, great packaging has the ability to set a brand above its competition.

Guest Speaker
“Gregg has a fascinating perspective when it comes to design and packaging,” says Lenz. “He started his career as a child working in his father’s design firm during school breaks. Gregg has experience not only on the graphic design side of the equation, but in the production services side of the company (screen printing, color transfer, hot stamping, and embossing).”

Lukasiewicz orchestrates the individual talents of clients, art directors, designers, and production artists. While he feels handholding, hugging and nose wiping are some of his specialties, his key passion and responsibility is the development of graphic design and packaging with an emphasis on color and typography.

Webinar Highlights
During the webinar, Gregg Lukasiewicz will share examples of the extraordinary work he’s done for Bond No. 9 (fragrance), Elizabeth Arden (beauty) and St. John (watch).’

Highlights of his presentation include:

Overview of Packaging Types: the Variety Available Today

Styles of Rigid Packaging and Box Wraps: an In-depth Look

Step-by-step Process from Concept to Finished Package

Paper Considerations for Premium Packaging

Bonus Gift
Twenty-five lucky webinar attendees will be among the first people to receive the new NEENAH PACKAGING Box Wrap presentation swatchbook (to be released in June). This exciting and unique paper and print demonstration tool is now in production and will feature Neenah’s collection of premium packaging papers. Sure to inspire, the papers include elegant surfaces, sophisticated whites, and gorgeous textures and finishes ranging from pearlized to shimmery and breathtaking colors that complement current design trends.

Who Should Attend
Designing Premium Packaging will be of interest and benefit to designers and marketing professionals who want to be inspired by the papers and packaging styles available today and want to learn the secrets of creative and impactful packaging design.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of the Neenah Packaging team, Designing Premium Packaging is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Gregg Lukasiewicz
Gregg Lukasiewicz manages the daily operations of New York City’s most unique design studio – Lukasiewicz Design. This second-generation, family-owned and operated firm has been recognized for its distinctive designs in fragrance, skin care and cosmetics packaging.

A 1980 graduate of Pratt Institute with a Bachelor of Fine Art in Graphic Design, Lukasiewicz has been responsible for well over 25 fragrance lines currently on the market. He has received awards from Champion Papers and The National Paperbox Association. His work has been exhibited at Pratt Institute’s Schaffler Gallery, and he has taught classes in graphic design and typography at Parson’s School of Design. Lukasiewicz is a member of the Type Director’s Club and has spoken about his work at Kean University and The New York Graphic Artists Guild. www.lukedesign.com

About Neenah Paper
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, digital and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also produces envelopes in thousands of unique styles. Neenah also participates in the premium packaging market with specialized products like the NEENAH® Paper Card for gift card use in the restaurant arena. Card holders are created from any of Neenah’s Text and Cover brands on a daily basis.

With over 42 colors, 15 finishes and 13 weights in their digital paper collection, Neenah leads the way in innovative color and textured papers for any digital print project. Neenah’s proprietary Universal Digital Finish provides exceptional print fidelity, ink holdout, and hassle-free printing that is compatible with HP Indigo®, Xerox iGen®, Kodak NexPress® or Canon imagePress™.

Neenah is committed to developing relevant mobile and online technologies including the new Neenah Cabinet™ for Desktop OS X, iPad, iPhone and Android. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website: http://www.paperspecs.com.

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