Webinar: Evocative Presentation Folder Design

News – For Immediate Release

Free PaperSpecs Webinar
Evocative Presentation Folder Design
Thursday, July 16, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

Ellen Bruss and Ken Garcia, of Denver’s multi-award winning EBD, join forces to share their best practices for creating exhilarative and compelling presentation folders—from concept to completion—in PaperSpecs’ upcoming free webinar, sponsored by Kallima® Paper.

Palo Alto, California – June 30, 2015 – The “paperless office” remains largely a myth, and the evocative designs that come from the Denver creatives at Ellen Bruss Design (EBD), are our collective consolation. One of the best ways a business can present its many documents effectively and attractively is through the use of presentation folders. When designed with the brand in mind, presentation folders strike the ideal balance between form and function.

Excellent presentation folder design highlights subtle elements that make an emotional connection with the customer. During Evocative Presentation Folder Design, the next free PaperSpecs webinar, EBD’s Ellen Bruss and Ken Garcia will outline the creative process behind designing exhilarative, custom presentation folders, from start to finish.

Evocative Presentation Folder Design
Thursday, July 16, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

“The perfect product, service and solution may as well be invisible if it is unable to catch the eye of the client,” says Sabine Lenz, founder of PaperSpecs. “How a brand, event, service or business packages itself is critical to its overall success. Bespoke presentation folders are functional art, and when consideration to the end result is given from the outset, they are a remarkable, and even beautiful, tool.”

Guest Speaker
“Ellen is uniquely positioned to lead this webinar,” says Lenz. “Not only is she an exceptional designer, but her guiding philosophy, ‘Communication without Clutter’, embodies the best of what presentation folder design can be.”

Ellen is joined by Ken, EBD’s problem-solving native-Coloradan, and together they bring extensive experience in marketing strategy, advertising, corporate identities, marketing collateral, and product marketing. EBD’s strength is creating clear communication materials of extremely high quality and creativity, with the goal of creating pieces that are long lasting and memorable.

Webinar Highlights
During the webinar, Ellen Bruss and Ken Garcia will discuss the inspiration behind some of their award winning work, such as campaigns for the Museum of Contemporary Art Denver—for which they received four Hermes Creative Awards—and several luxury invitation projects that were recognized by the 2015 American Package Design Awards.

Highlights of this presentation include:

Function First: Why that Who, What and How are So Important

Capacity Questions: Determining if You Need it and How Much is Enough

Budget Advice: Creating Impact and Maximizing Sheet Sizes

Paper Options: Premium Substrates and Laminating to Board

Printing Essentials: Favorite Techniques for Folder Design

Creative Inspiration: Tip-ons, Closures, Sleeves, and Cases

Who Should Attend
Evocative Presentation Folder Design will be of interest and benefit to designers and marketing professionals who want to be inspired by evocative yet functional design and process, and the best practices behind exceptional presentation folder design.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Kallima® Paper, Evocative Presentation Folder Design is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Ellen Bruss
Ellen Bruss is owner and creative director of EBD, a multi-award winning design firm based in Denver, Colorado. Ellen began her career in rock n’ roll advertising and design, and formed her company in 1990. EBD (Ellen Bruss Design) is now fourteen people and several dogs big.

EBD’s primary concentration on retail, residential and cultural clients allows it to exercise its talents across a wide range of work—branding, corporate identities, collateral, websites, environmental design, packaging and the occasional interior design project, when a client insists. Examples of the firm’s success can be found in hundreds of publications, nationally and internationally, including Communication Arts, Graphis, Print Magazine, Creative Quarterly, HOW International and GD USA, including the 2014 People to Watch issue.

About Ken Garcia
Ken is design director at EBD, and brings more than 25+ years of industry experience to the role. Prior to joining EBD, he was design director for a number of large agencies throughout the city of Denver, and owned his own business. His focus in strategy and design for brand identities, collateral, environmental signage and websites for real estate organizations brought him work with resorts throughout Colorado, Wyoming, the Northeast and Mexico. A client once described Ken as having “20/20 intuition when it comes to marketing and branding”. His work has been featured in Print, HOW, Art Directors, Mohawk Paper and Logo Lounge.

About Kallima® Paper/Tembec
Kallima® is Tembec’s signature brand of fully bleached, premium coated cover paperboard products used in commercial printing, publishing, prestige packaging, high-impact graphic corrugated containers, point-of-purchase displays, and litho-laminated packaging. FSC®-certified Kallima Coated Cover is ideal for calendars, greeting cards, menus, direct mail, book covers and much more. Kallima helps printers and designers create brighter, more vivid print projects and save on costs without sacrificing quality or creative freedom. All that with the reassurance that they are choosing a product that is made in accordance with the most rigorous responsible forestry standards in the world. To learn more about Tembec and Kallima, please visit www.kallima.com.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website: http://www.paperspecs.com.

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