Webinar: Getting Creative with Digital White Ink

News – For Immediate Release

Free PaperSpecs Webinar
Getting Creative with Digital White Ink
Thursday, May 14, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’s upcoming free webinar sponsored by HP Graphic Arts, S. Erik Toth, vice president of Big 5 Marketing, shares his best design secrets and production tips for using digital white ink to elevate the impact of branding and marketing materials.

Palo Alto, California – April 28, 2015 – As variable data and short, targeted runs become the norm, materials developed especially for digital presses, like expanded fine paper offerings and white ink, have opened up more creative possibilities for marketing and branding materials.

“Designers and marketers are constantly looking for ways to rise above the noise, to get their clients’ brand messaging noticed,” says Sabine Lenz, founder of PaperSpecs.com. “Our next webinar, Getting Creative with Digital White Ink, will show how digital white ink can do that and provide some cost- and time-saving design and production tips.”

Getting Creative with Digital White Ink
Thursday, May 14, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

Guest Speaker
S. Erik Toth is proud to say that he’s been working within the digital print world for almost 20 years. As he moved up the ranks from production designer to creative director, he’s amassed an amazing amount of real life production experience.

“Getting to know the strengths and limitations of the technology, from printing to paper, has expanded my creative abilities and vision, “ says Toth. “I’m excited to share what I’ve learned.”

Webinar Highlights
During the webinar, Toth will show innovative examples from retail graphics and direct mail to event and exhibit promotions that successfully use digital white ink and a variety of substrates.

Highlights of his presentation include:

Personalization: Combining VDP with Digital White Ink

Digital White Ink & Unusual Substrates: Wood, Metallic, Pearlescent Paper

Dark Substrates and Synthetics: Challenges and Solutions

Cost Comparison: Digital White Ink vs. CMYK

Next Steps: Bringing Your Digital Options Together

Who Should Attend
Getting Creative with Digital White Ink will be of interest and benefit to designers and sales and marketing professionals who want to effectively use digital white ink to strengthen the impact of their digitally printed branding and marketing materials.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of HP Graphic Arts, Getting Creative with Digital White Ink is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About S. Erik Toth
S. Erik Toth is co-owner and vice president of Big 5 Marketing (San Francisco and Atlanta), an agency specializing in design and marketing services for customers in the digital print industry. Erik has been working within the digital print world for almost 20 years, witnessing the amazing growth since be began his career as a digital production designer. Because of his diverse experience within many aspects of the creative industry – digital print technology included – he is known for his out-of-the-box thinking and ability to stay on the cutting edge of new print and media technologies. Toth’s designs incorporate his extensive knowledge and understanding of the strengths and limitations of real-life production to ensure that they completely match the scope of his original creative vision. http://www.big5marketing.com/

About HP Graphic Arts
HP Graphic Arts offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. The HP Graphic Arts portfolio is backed by the strength of HP, the world’s largest technology company, which strives to simplify the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP Graphic Arts and its innovative digital printing solutions are available at http://www.hp.com/go/graphicarts.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website: http://www.paperspecs.com.

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