Webinar: Making Color Make Sense

News – For Immediate Release

Free PaperSpecs Webinar
Making Color Make Sense
Thursday, December 4, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

In this free PaperSpecs webinar sponsored by Neenah Paper, color expert Jack Bredenfoerder will give designers essential tips and insight to become leaders and innovators in their use of color.

Palo Alto, California – November 18, 2014 – “There often seems to be a mystery and a great deal of anticipation centered around the arrival of the annual and seasonal color forecasts. The fact is that some of these forecasts will be useful and some won’t,” says Jack Bredenfoerder, founder of BV Color Strategy.

Bredenfoerder, guest speaker at PaperSpecs free webinar – Making Color Make Sense – will offer designers his insight into the process of color forecasting and practical tips they can use to make color forecasts relevant to their projects.

“Besides the inspiration color provides, it’s one of the most important design considerations and has a huge impact on the effectiveness of all our communications,” says Sabine Lenz, founder of PaperSpecs.com. “Understanding how to interpret color reports and properly use color forecasting techniques are essential skills for any designer.”

Making Color Make Sense
Thursday, December 4, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

Guest Speaker
Jack Bredenfoerder is a seasoned color design and marketing professional with a passion for color and extensive knowledge in color strategy, trends and forecasting.

A highly sought-after speaker, he has presented to a broad range of professional organizations including the American Society of Interior Designers, The Event Design Forum and the Color Marketing Group.

His perspectives on color have been featured in leading business, consumer and design-industry trade publications including the Financial Times, the New Yorker, Communication Arts, ID, and Advertising Age.

Webinar Highlights
During the webinar, Bredenfoerder will show designers how to look at current and developing color directions so they can more confidently predict how a brand or project may respond. Highlights include:

Color Movements (Past, Present, Future)

Micro vs. Macro Color Forecasting

Color Influences (Social, Cultural, Psychological)

Color Forecasts vs. Color Forecasting

Emerging Trends (Fashion, Home Décor, Tech, Transportation)

Color Report and Forecasting Resources (Free and Low Cost)

Becoming a Color Innovator

Who Should Attend
Making Color Make Sense will be of interest and benefit to designers and marketing professionals who want to be able to interpret color reports, understand color trends, properly use color-forecasting techniques, and develop color directions for their design projects.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Neenah Paper, Making Color Make Sense is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Jack Bredenfoerder
Jack Bredenfoerder, founder of BV Color Strategy and senior chairholder at Color Marketing Group, is a seasoned color design and marketing professional with more than 19 years of experience as a design director for Landor Associates, where he specialized in color strategy, trends and forecasting. Jack’s years of experience as well as his insight and passion for color are most useful when there is a need to make reasoned, informed decisions about the use of color in any industry setting or circumstance. Jack’s perspectives on color have been featured in leading business, consumer and design-industry trade publications including the Financial Times, the New Yorker, Communication Arts, ID, and Advertising Age. He has also been a contributor to HGTV.

About Neenah Paper
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of premium, specialty and sustainable papers used for premium writing, text, cover, digital and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also produces envelopes in thousands of unique styles. Neenah also participates in the premium packaging market with specialized products like the NEENAH® Paper Card for gift card use in the restaurant arena. Card holders are created from any of Neenah’s Text and Cover brands on a daily basis.

With over 42 colors, 15 finishes and 13 weights in their digital paper collection, Neenah leads the way in innovative color and textured papers for any digital print project. Neenah’s proprietary Universal Digital Finish provides exceptional print fidelity, ink holdout, and hassle-free printing that is compatible with HP Indigo®, Xerox iGen®, Kodak NexPress® or Canon imagePress™.

Neenah is committed to developing relevant mobile and online technologies including the new Neenah Cabinet™ for Desktop OS X, iPad, iPhone and Android. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To provide inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website: http://www.paperspecs.com.

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