Webinar: Designing Spirit Labels & Cohesive Brands

News – For Immediate Release

Free PaperSpecs Webinar
Secrets Behind 2,000,000 Unique Coke Designs
Thursday, June 25, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’s upcoming free webinar sponsored by HP Graphic Arts, the secret behind Coca-Cola’s 2,000,000 unique packaging designs – and how you can scale it for your marketing efforts – will be revealed.

Palo Alto, California – June 11, 2015 – At any other time, this type of marketing campaign would be the stuff of dreams: perfect in theory, but impossible in scope. How could anyone create 2,000,000 one-of-a-kind labels for a product of various sizes, print them, then offer the consumer a t-shirt or phone case that matched his or her one-and-only design?

This is precisely what Coca-Cola Israel did for its 2014 “Stay Extraordinary” campaign. Hadar Peled Vaissman, who manages the Creative Applications department at HP Indigo Division, will take us behind the scenes and reveal the new technology that made the campaign possible in PaperSpecs’s free webinar, Secrets Behind 2,000,000 Unique Coke Designs.

Secrets Behind 2,000,000 Unique Coke Designs
Thursday, June 25, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

Registration Link: www.paperspecs.com/webinar.

Using HP Indigo’s innovative printing technology and a special algorithm, the soft-drink giant took versioning to extreme heights in order to forge the highly effective one-to-one relationship with its fans. The algorithm created a new design technique that auto-generates millions of different patterns with no need for human intervention.

“It’s mind boggling,” says Sabine Lenz, founder of PaperSpecs.com, “but so exciting when you think about how designers and marketers in smaller companies are going to be able use the technology to create their own unique products and packaging.”

Guest Speaker
As well as the branded merchandise, Coca-Cola’s complex campaign also tied in point-of-sale stages, hundreds of uniquely designed billboards, and an online portal that gave fans the chance to create a cup identical to their bottle label.

“The marketing potential for this type of individuation is tremendous,” explains Vaissman, “and we can’t wait to see how designers take the technology to its fullest creatively.”

Webinar Highlights
During the webinar, Vaissman will show attendees how Coca-Cola used the system to achieve its successful results and share other creative examples of personalized packaging and products. Highlights of her presentation include:

The Challenge: Creating a Significant User Experience through Packaging

Inside Mosaic: Generating endless shape and color variations with the application

Creative Possibilities: Designing coffee cans, magazines, cookie wraps, placemats and more

Bonus Gift
Fifty lucky webinar attendees will get to be part of Coke’s “Stay Extraordinary” experience and will receive either a t-shirt or tote bag branded with one of the amazing 2,000,000 unique designs.

Who Should Attend
Secrets Behind 2,000,000 Unique Coke Designs will be of interest and benefit to designers and sales and marketing professionals who are interested in using personalization to create distinctive and engaging products and experiences for consumers.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of HP Graphic Arts, Secrets Behind 2,000,000 Unique Coke Designs is free and open to the public. Space is limited though, so be sure to reserve your seat today for this special event at www.paperspecs.com/webinar.

About Hadar Peled Vaissman
Hadar Peled Vaissman manages the Creative Applications department at HP Indigo Division. She leads a team of graphic designers and prepress experts who design and develop graphics applications for HP Indigo, leveraging the unique capabilities of the Indigo LEP technology. Exchanging design concepts and application ideas with print providers all over the world, Hadar’s team is at the forefront of application development for digital print. Among their recent creation is the new HP SmartStream Mosaic variable design software, which was the graphic engine behind the Coca Cola Extraordinary campaign, featuring over two million unique designs. Prior to joining HP Indigo, Hadar served as creative and production manager for leading high-tech companies such as Comverse and Telmap. Before that, she owned an independent graphic arts business.

About HP Graphic Arts
HP Graphic Arts offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. The HP Graphic Arts portfolio is backed by the strength of HP, the world’s largest technology company, which strives to simplify the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP Graphic Arts and its innovative digital printing solutions are available at http://www.hp.com/go/graphicarts.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. PaperSpecs website: http://www.paperspecs.com.

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