Unfolding the Possibilities: Options Guaranteed to Inspire

News – For Immediate Release

Free PaperSpecs Webinar

Unfolding the Possibilities: Options Guaranteed to Inspire
Thursday, March 24, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by HP Graphic Solutions Business, discover how a creative approach to folding can transform your projects and captivate your clients.

Palo Alto, California – March 8, 2016 – If you’re tired of turning to the same three folds, your clients are probably tired of them too. But with hundreds of unique and specialty folds to choose from, your print projects can surprise, intrigue and enchant your clients every single time.

No one knows folds better than Trish Witkowski, chief folding fanatic at the online community, FoldFactory.com. Not only is she ready to introduce you to folding options you didn’t even know existed, but she will show you how to save time and precious energy by streamlining the process of creating unique folded formats.

“There is an art to creating the perfect fold,” says Sabine Lenz, founder of PaperSpecs.com. “No one knows more about folding than Trish Witkowski, and her strategies have been an inspiration for designers who want to engage their clients in unexpected ways.”

If 2016 is the year you want to up your folding game, this webinar is the creative boost you need to take your folding strategies to the next level.

Unfolding the Possibilities: Options Guaranteed to Inspire
Thursday, March 24, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speaker
Folding techniques can breathe new life into printed projects such as brochures, event invitations and direct mail. But you’re missing out on a powerful tool if you don’t know about all of the creative folds that exist.

In this webinar, Trish Witkowski, one of the most knowledgeable folding experts on the planet, is ready to ‘unfold’ the possibilities. Webinar participants will also get a sneak peek at some of the exclusive folds readily available thanks to a collaboration with HP.

Webinar Highlights
Highlights of this presentation include:

Basic and fun folds that will wow your hardest-to-please clients.

Creative folding options that will fit any budget.

Ways to save hours of valuable time by streamlining the fold creation process.

How the right fold can turn a run-of-the-mill print project into a tactile masterpiece.

Bonus Gift
Ten lucky webinar attendees will come away with even more inspiration by receiving a set of five free folding samples available through the HP partnership.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of HP Graphic Solutions Business, Unfolding the Possibilities: Options Guaranteed to Inspire is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup.

About Trish Witkowski
Trish Witkowski is chief folding fanatic at the online resource foldfactory.com. An educator, author, speaker and award-winning designer, Trish has a specialized expertise in creative solutions for direct mail and print, and is the curator of the world’s most exciting collection of folded print and direct mail samples. Trish has authored many books on the topic, most recently Direct Mail Simplified, and Paper Folding Templates for Print Design. She also hosts a popular weekly e-video series “60-second Super-cool FOLD of the WEEK,” and is an instructor for the online learning company Lynda.com. Trish holds a MS in Printing and a BFA in Graphic Design from RIT.

About HP Graphic Solutions Business
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. The HP Graphics Solutions Business offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. More information about HP Graphic Solutions Business and its innovative digital printing solutions are available at www.hp.com/go/graphicarts.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

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