News – For Immediate Release
Free PaperSpecs Webinar
Wood Type and Letterpress: A Winning Combination
Thursday, May 5, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)
In PaperSpecs’ upcoming free webinar sponsored by Neenah, get a behind-the-scenes look at how wood type and letterpress can re-energize a classic font, and transform your print projects too.
Palo Alto, California – April 15, 2016 – Sometimes a project comes along where you really need for your type to shine. A groundbreaking endeavor by designer Craig Welsh will show how wood type and letterpress can give your project that something extra.
Inspired by the work of designer Alvin Lustig, Welsh is reviving a font designed by Lustig in the 1930s using wood type. Called “Lustig Elements,” the wood type will be cut at Hamilton Wood Type & Printing Museum, and featured by Neenah on four limited edition prints.
“Wood type is catching the attention of serious typographers for good reason,” says Sabine Lenz, founder of PaperSpecs.com. “By sharing his efforts to create a font using wood type, Craig Welsh is showing designers first-hand how it can breathe new life into their print projects.”
Ready to transform your typography game? This webinar will shed light on Welsh’s cutting-edge work and show how wood type and letterpress can impress your clients.
Wood Type and Letterpress: A Winning Combination
Thursday, May 5, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/webinar
Guest Speaker
Wood has been used for lettering and illustrations since the first printed documents were created in China in 868. One of its greatest benefits: Its lightness and availability make it ideal for producing large letters. Not only is it less expensive than metal, but large metal type has been known to crack as it cools, whereas wood type leaves a smooth, even surface. Welsh will share some of the virtues of wood type as he gives you an exclusive look at this exciting and groundbreaking project.
Webinar Highlights
Highlights of this presentation include:
- An overview of what goes into the creation of wood type.
- Insight into letterpress printing with wood type.
- How to use wood type in conjunction with polymer plates.
- A look at why letterpress is such an attractive method for printing.
PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.
Thanks to the generous support of Neenah, Wood Type and Letterpress: A Winning Combination is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at https://www.paperspecs.com/paperspecs-webinar-signup/
About Craig Welsh
Craig is principal/creative director of Go Welsh, a Lancaster, PA-based design studio, an associate professor of communications at Penn State Harrisburg, and is a visiting instructor in the MFA Graphic Design program at Marywood University.
Educated as an architect while earning a BS Architecture degree from Penn State University, Craig later earned his MA Advertising Design degree from Syracuse University and MFA Graphic Design degree from Marywood University.
Craig’s work has been widely recognized among the world’s top creative (Cannes Lions, One Show, D&AD, Communication Arts, Type Directors Club, etc.) and has been exhibited in more than 15 countries.
About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.
Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.
About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.
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Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
