The Wow Factor: Taking Foil Stamping to the Next Level

News – For Immediate Release

Free PaperSpecs Webinar
The Wow Factor: Taking Foil Stamping to the Next Level
Thursday, December 10, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by VMA Storyboard, Ben Levitz, Founder and Principal of Studio on Fire, will explore the luxurious world of foil stamping, when the art form steps beyond the constraints of basic gold and silver.

Palo Alto, California – November 24, 2015 – At the forefront of the current letterpress movement—the rediscovery of old printing machines and techniques by young designers—lie techniques such as foil printing, which has enjoyed a renaissance among forward-thinking designers. Explore the phenomenal detail and haptic sensuousness of Studio on Fire’s work, as it transcends the differences between current and classical graphic design styles; and discover how foil stamping can enhance the final, tangible product in wild, boundary pushing and provocative ways.

“Foil stamping is often thought of as basic gold or silver accents, but it is so much more,” says Sabine Lenz, founder of PaperSpecs.com. “From elegant tone in tone, to holographic effects to out-of-this world detail, designers are taking foil stamping to new heights. Ben and his team are the masters who push the limits and make us rethink foil.”

This webinar will showcase multiple examples of some of the most evocative foil stamping uses, such as metallic, white, pigment and clear foils over various forms of letterpress, embossing and offset printing, both wowing and inspiring the imagination.

The Wow Factor: Taking Foil Stamping to the Next Level
Thursday, December 10, 2015
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/webinar

Guest Speaker
Ben Levitz, a celebrated graphic designer and printing expert, founded Studio on Fire in 1999, with a vision of uniquely combining two principles: design and print craft. With a steady clientele of top global design firms, agencies and corporations, Studio on Fire is responsible for a swath of celebrated and award-winning designs, rich with custom letterpress, embossing and foil stamping features.

Webinar Highlights
During The Wow Factor: Taking Foil Stamping to the Next Level, Ben Levitz will discuss how foil stamping can truly elevate a piece to the next level by adding dimension, texture and brilliance, ultimately producing the “wow” factor.

Highlights of this presentation include:

Explanation and demonstration of foil stamping that delves into the sexy, brilliant world of next-level foil stamping techniques.

How foil is applied, and reaches far beyond basic gold and silver.

Exploration of the different types of foil, including metallic, pigments, holographics and tints, and what types of unique dies are used for stamping.

A deep dive into where foil stamping is best suited as a technique and where it does not work as well, including real life examples of some of Studio on Fire’s best and most exotic foil stamping work.

Who Should Attend
The Wow Factor: Taking Foil Stamping to the Next Level will be of interest and benefit to print professionals and designers who seek the better understand the connection between creative vision and physical product, and are looking for brilliant representations of time-tested techniques.

About Ben Levitz
Studio on Fire founder and principal Ben Levitz started his career as a graphic designer. He spent nearly a decade as a designer working with design leaders at Kilter, Larsen, and Carmichael Lynch Thorburn design agencies. His creative expertise has focused on design as a branding tool for a large and varied list of national companies with work consistently appears in award shows and publications of AIGA, Communication Arts, Graphis, Print magazine and Type Directors Annual. He has served as an adjunct faculty member at the College of Visual Arts teaching advanced typography course work.

Ben’s tactile design sensibility led to the founding of Studio On Fire. The studio began in 1999 with a vision of uniquely combining two principles: design and print craft. With a growing letterpress shop, Ben left the agency world in 2006 to run the studio full time. The capabilities of the studio now encompass specialty pressure-based printing including letterpress printing, foil stamping and engraving. This 15 person Minnesota-based company currently produces its own design and projects in addition to a massive amount of custom printing work from for an impressive list of agencies and design firms worldwide. Making stuff that people actually want—and doing it with love and an expert eye toward detail—is what the studio is all about.

About Storyboard
VMA Storyboard is a new approach to covering the creative world across all media, with a focus on the one thing that creatives of every stripe have in common: a need to tell a story in the most efficient and creative way possible. VMA Storyboard is a place to share ideas, get help, get inspired, and show off your creative work – regardless of medium. Here, you’ll find inspiring projects that play smartly across the print and digital worlds.

About Visual Media Alliance
Visual Media Alliance (VMA) is a nonprofit trade association open to companies and individuals in the visual creative, Web media, marketing, and printing businesses located in northern California, central California and northern Nevada. VMA provides a variety of benefits and money-saving programs to help its members become more successful and profitable. Membership benefits include: group health, business and life insurance at money-saving rates; opportunities to network with peers and collaborate with other types of media companies; business services such as a credit union, payroll service and collection letters; discounts on business essentials like software and office supplies and educational programming; personal and professional development programs for both owners and employees; business-centric education that includes dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training. Learn more at http://main.vma.bz/.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

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