Answer: Principal Display Panel!
When walking down a store aisle, notice how all the brand names are facing toward you? What you’re seeing are the Principal Display Panels of those products.
It’s the part of your packaging design that consumers see when they shop, and should include:
- The name of your product
- Key facts/features
- The quantity of the product
and other details.
With proper design techniques your PDP can still look striking and aesthetically pleasing without compromising on the necessary components above. (And to discover more about the packaging depicted above, check out our exclusive video here.)
PaperSpecs PRO Members:
- Don’t miss our PROs-only Tip “Terms You Need to Know Before You Start Designing Packaging”
