Answer: Polymer!
Specifically, the durable, flexible polymer pictured above is used in Impress Emblems from Italic Press. These can be applied to paper, wood, metal, fabric and a host of other materials.
While the cost depends on the complexity and size of the emblem, it typically costs hundreds of dollars to get started rather than the thousands spent on emblems in the automotive and appliance manufacturing industries.
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What an intriguing topic! Your perspective on it really opened my eyes.