Weekly Quiz: What’s the USPS’s Discount for using Tactile Promotions in 2025?

Answer: 4%!

That’s right – the 2025 Tactile, Sensory & Interactive Promotion affords you a 4% break on any First Class or Marketing Mail piece you design using “a specialty ink, sensory treatment, or interactive element to integrate with your mailpiece,” according to the official guidebook.

In this example, it is a “trailing edge die cut (TED-C).”

Other popular treatments include:

  • Grit or Leather texture
  • Spot Gloss
  • Soft Touch texture
  • Embossing

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