Answer: Deboss!
The opposite of embossing, debossing sandwiches your paper between a 2-part die to lower an image beneath a sheet’s surface. (Debossing is often referred to as the 3rd dimension in your design.) Raising or lowering type or an image within your design adds texture by creating shadow and depth, lending allure to your brochures, letterheads and business cards.
True a spot in the ink on a printed piece caused by a spec of dust or water