Spotlight: James Cropper
Let’s face it – with people today afraid to touch nearly anything for fear of infection, selling your clients on menus, business cards and other items designed to be handled by multiple people has become an uphill battle. But it doesn’t have to be. When you use any of James Cropper’s premium sheets specially treated with PaperGard, you’re using paper that reduces illness-causing microbes by 99.9% on the surface of the paper, giving your clients peace of mind, and yourself a huge competitive advantage in the design world.
A Paper With Unlimited Uses
Already known for their Mill Collection and their ability to craft bespoke papers, James Cropper in 2006 ensured that all of their boards and papers could, upon request, come with PaperGard, a proven antimicrobial treatment that’s actually “baked right in” to the sheet during the papermaking process.
As a result, you can print on these substrates, and even put them through the converting process, and the PaperGard protection won’t rub off no matter how much wear and tear they’re subjected to – it remains effective for the lifetime of the paper. With this level of protection your clients no longer have to worry about having you design:
- Packaging
- Envelopes
- Invitations and greeting cards
- Brochures
- Menus
- Book covers
- Business cards
- Shopping bags
- Stationery
and more.
How Does PaperGard Work?
With the PaperGard treatment, James Cropper applies Biomaster antimicrobial technology to their papers, all of which are available from AmerLink Paper Sales. Whether you want to use their Vanguard line of smooth uncoated sheets and boards, the felt textured Apollo papers, or anything in between, you can get it with PaperGard. And with independent laboratory tests showing a 99.9% reduction in microbes over a 24-hour period when it’s used, your clients can be confident that they’re keeping their own customers safe.
The treatment process infuses the paper with silver ions that prevent micro-organisms from growing, producing energy or replicating. In short, it inhibits them, ensuring your printed piece remains nearly 100% free of microbes that could potentially cause illness. And thanks to controlled release of the active ingredient, your printed piece is protected throughout its lifetime. (You can learn more about the actual science behind PaperGard’s protection here.)
What Printing & Finishing Techniques Can I Use?
The brilliance of PaperGard is that since the antimicrobial protection is built right into the paper itself during the papermaking process, the sheet behaves just like the non-treated sheet would. (You can’t see PaperGard.) And of course that means every printing and finishing technique is wide open to you, including:
- Hot foil stamping
- Embossing/debossing
- Letterpress
- Die cutting
- Offset
and more.
Remember to include the PaperGard logo on everything you design using PaperGard treated paper so everyone knows that what they’re handling is as safe as can be in these super-infectious times.
Is PaperGard Eco-Friendly?
Not only is a PaperGard treated sheet fully recyclable and Elemental Chlorine Free, but it also provides a smart, budget friendly alternative to single-use menus and brochures that are so popular now. With a paper that reduces 99.9% of microbes in a 24 hour period, your clients no longer have to burn through vast amounts of paper to provide materials for every customer and potential customer.
You can also rest assured that the silver ions used in PaperGard are also:
- Non-toxic
- Phthalates free
- REACH compliant
- EN-71 compliant
- Non-leaching
Can I Get a PaperGard Sample?
Absolutely! Request your PaperGard sample right now and AmerLink will put one in the mail to you. Remember, though: This special treatment is absolutely undetectable, so all you will experience is a sample of a great James Cropper paper.
